We provide on-site training and support, project advice and problem solving for your staff.
We actively engage in customer-centric marketing, both in the US and Internationally, which help to drive positive sales leads into your store and provides a great customer experience from start to finish.
CUTEK® is committed to helping our dealers thrive. Log-in to our Reseller Portal to order free point of sale materials, access operational information and access education and training materials.
Are you a CUTEK® dealer but don’t have a password? Contact CUTEK® on 1-833-MY-CUTEK for your username and password today.
Join the CUTEK® family. We value CUTEK® retailers and are committed to supporting their business to grow. We provide in-store education and training, free point of sale and marketing materials, technical advice and know-how and excellent customer service.
It’s important to understand that CUTEK® is a unique penetrating oil system designed to enhance the natural color and grain of wood. CUTEK® Extreme is sold as a clear oil which can be used to protect the wood from moisture and moisture related movement such as cupping, warping and splitting. Using just the clear oil will protect the wood, providing stability and structural integrity while allowing it to naturally lighten to produce a silver weathered patina over time. The soft natural lightening and silvering of the wood represents a low care option and is becoming an increasingly popular way to leave wood in weather exposed settings.
Wood projects using clear CUTEK® Extreme that have silvered can easily be returned back to the wood’s original color using CUTEK® Wood Reviver and high pressure washing followed by further applications of CUTEK® Extreme.
However, if you desire to maintain the original color of the wood then you need to purchase a CUTEK® Colortone suited to your selected wood which will further enhance the natural color and grain and help to maintain its “natural” color over a longer period of time.
Most wood care products on the market leave a build up of material on the surface of the wood. In the short term this provides more color, but in the long term the finish can be prone to peeling and flaking, which requires time and money to repair.
CUTEK® Extreme is unique as it will fade, ware or erode over time and with use, rather than peel or flake. The initial CUTEK® Colortone intensity on new smooth wood projects only offers subtle amounts of pigment that enhance the wood. Wood that’s exposed fully to the weather will lighten faster as the wood acclimatizes. A follow up application after this initial weathering period will provide much greater Colortone intensity as the wood becomes rougher and more open.
New wood is milled smooth and often has a mill glaze which will greatly restrict the initial color adhesion. Better results can be achieved by creating a rougher surface and preparing the wood using CUTEK® Wood Reviver in combination with a high pressure washer. Sanding the new wood with 80 grit paper will give even better results as it removes mill glaze and creates a much rougher surface which will enable higher color intensity.
NOTE: The rougher the surface of the wood, the greater the color intensity and durability. Rough sawn or heavy brushed wood profiles will take more oil and color so much bolder color contrast can be achieved. The amount of mill glaze if any that is present on any job can vary significantly depending on species density, and machining method used. Note, sanded surfaces should be vacuumed or washed thoroughly to remove all loose wood and dust.
CUTEK® loves solving problems that exist in the US wood market.
Have a customer with a wood issue? CUTEK® staff have extensive backgrounds in the lumber, construction and wood coatings industries and can provide expert technical insights into how to solve extensive wood related problems.
CUTEK® is known for its technical advice, creative formulas and expansive wood knowledge. We want to know about your project, and help you achieve successful results. No project is too big or small – through a video conference, a phone call, or in person, we are here to help.
Our knowledgeable and friendly staff are here to help. We provide in-store education and training on the features and benefits of CUTEK® products and how to best position CUTEK® to your customers.
Whether a group training session, one-on-one, over the phone or in person, we are here to help.
CUTEK® is ready to support your next tradeshow. We are equipped with a display stand and giveaways and our friendly staff are experts in all things wood and coatings.
Contact us to book in-store training or tradeshow event today.